To increase the sales of the company, the resources, especially the talents of the company, must work on minimizing costs. Apple Inc. aims to expand its sales to customers who do not yet own Apple products (Chris, 2011), minimizing the cost and therefore the selling price of an Apple product could help the organization achieve this goal. Improving after-sales services, one of the reasons why Apple Inc. is so successful, according to a Time Online Magazine article, is that the company offers excellent customer service and in-store experiences (Bajarin, 2012). , which could be improved by installing more customer service kiosks in the near future to facilitate after-sales services The reason being that only the part authorized by Apple Inc. could repair an Apple product, otherwise the products warranty could. be terminated while repair services provided by Apple Inc. were not easy to find in some areas. . iOS compatible with other software and