Organizing for innovation/key partners Is partnership important and what type of partnership? They say two heads are better than one. Being alone in this very cutthroat business environment doesn't seem like a good idea. The more connections businesses have, the more successful they appear to be, because businesses can take advantage of these connections to explore business opportunities and seek out potential customers. “Partnerships help individual partners work beyond their own capabilities and create something greater than the sum of their parts. And this concept applies not only to individuals but also to businesses and organizations of all sizes and sectors” (Russell, 2009). According to Paul Sloane, author and founder of Destination Innovation, “organizations simply cannot achieve everything they want. alone anymore, it's simply not possible. The rate of innovation is now so high and the competition is so strong that it makes sense to focus only on the things you do very well and bring in partners to help you do more. » (Working together - why it is important to work in partnership with others, 2009). Thus, we can see that partnership is inevitable and also extremely important for the survival of a business. This fact also applies to My Home Services. However, what type of partnership should My Home Services focus on? According to Melissa, there are 5 levels of partnership: networking, cooperation, coordination, coalition and collaboration. In fact, it is difficult to specify how a company is partnered, because a company can have thousands of links. In the case of My Home Service as a beginner, the advice is that the more partnership, the better. However, it should only focus on a few partners...... middle of paper ......Markt, Vodaphone, Typhone, etc., as they already have their own system for collecting used devices. However, it is still possible for My Home Services to collaborate with smaller companies. Third, My Home Services should pay attention to its competitors, those who are active in collecting electronic devices and reimburse cash for this, for example, like Verizonwireless Company. Since they already carry out similar activities, a joint venture is possible for a wider scope of activity and deeper implementation of the circular economy model in the Netherlands. However, this will be an important step that My Home Services may not be able to achieve at this very early stage. In conclusion, circular economy organizations, electronics retailers, and competitors are the ones My Home Services should consider for long-term development and development. cooperation.