Motorola Competitive AnalysisCompany BackgroundMotorola, Inc. is a Fortune 100 global communications leader providing seamless mobility products and solutions across broadband, embedded systems and networking wireless.Motorola was founded in 1928 by Paul and Joseph Galvin as Galvin Manufacturing Corporation. The company began by producing battery eliminators that allowed battery-operated radios to operate on household current. The first Motorola-branded car radio was introduced in the 1930s. In 1947, the company changed its name to Motorola, Inc. The company expanded in the 1950s and 1960s and became a semiconductor producer for other manufacturers. Motorola also became a global company in the 1960s. In the 1970s, Motorola demonstrated the company's first microprocessor and a prototype for the world's first commercial cell phone. In the 1980s and 1990s, Motorola provided the world's first computerized motor control, invented the Six Sigma quality improvement process, and introduced the MicroTac which was then the smallest and lightest cell phone on the market . In the 21st century, Motorola provided the world's first GPRS cellular system, the world's first wireless cable modem gateway, and the MOTORAZR V3 cellular phone. Motorola continues to pursue mergers, acquisitions and alliances with the goal of growing and continuing to be profitable and a global industry leader. Some of the main mobile device products for Motorola are mobile phones, accessories, Bluetooth devices, IDEN technology, portable energy systems and two multi-directional radios. The main products of Motorola's government and enterprise mobility solutions are biometrics, integrated information management, computer-assisted dispatch systems and records management systems. Other major products are Motorola's networks and home networking solutions. Motorola has three business units which are Mobile Devices, Networks and Enterprise Solutions, and Connected Home Solutions. In fiscal 2006, mobile devices generated 66.1% of Motorola's total revenue, followed by networking and enterprise generating 26.2% of total revenue, and home solutions connected generating 7.7% of total turnover. Motorolaaê's revenues for fiscal year 2006 were $42.879 million. The United States, which is the company's largest market, accounted for 43.9% of total revenue. Strengths and Trends Trend: WiMax according to Nellie Stewart Trend description: In the industrial environment, global interoperability for microwave access (WiMax) is very important to Motorola. WiMax is an Institute of Electrical and Electronics Engineers (IEEE) standard designated 802.16e-2005 (mobile wireless). With WiMax, cell phones will no longer be tied to cellular networks. WiMax has the potential to replace a number of existing telecommunications infrastructure (WiMax). , 2007). WiMax has the potential to replace cellular networks, copper wire networks used by telephone companies, and coaxial cable infrastructure used by cable television while still offering Internet service provider (ISP) services. Relevance of the trend: Broadband Wireless Access (BWA) and in particular WiMax is underway