Table of ContentsBlogsSocial Media Marketing ToolsImplication on Traditional AdvertisingMinimize UseLeaksAdvanced Social Media Marketing Strategies for Small BusinessesStrategy 1: Multimedia UseStrategy 2: Integrate Offline and Advertising onlineStrategy 3: Tailoring MessagesStrategy 4: Local Social Media, Beyond YelpConclusionFacebook profiles are more detailed than Twitter. They allow a product to provide videos, photos, and longer descriptions. Videos can show when a product can be used as well as how to use it. These can also include testimonials, as other subscribers can comment on product pages for others to see. Facebook can link to the product's Twitter page and send event reminders. Facebook promotes a product in real time and attracts customers. As marketers see more value in social media marketing, advertisers continue to increase their sequential social media ad spend by 25%. Strategies to expand the reach of Sponsored Stories and acquire new fans through Facebook ads continue to drive an uptick in spending on the site. The study attributes 84% ​​of “engagements” or clicks to Likes that link to Facebook advertising. Today, brands are growing their fan base by an average of 9% per month, growing their fan base by twice as much each year. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essayBloggingBlogging allows a product or company to provide longer descriptions of products or services. The longer description may include reasoning and uses. It may include testimonials and links to and from Facebook, Twitter and many social media pages and blogs. Blogs can be updated frequently and are promotional techniques to retain customers. Other promotional uses include acquiring followers and followers and directing them to your social media pages. Social Media Marketing Tools In addition to search tools, many companies offer specialized platforms/tools for social media marketing, such as tools for: Social Media Monitoring Social Aggregation Social Book Tagging and SocialTagging Analytics and ReportingAutomationSocial MediaBlog MarketingValidationImplication on Traditional AdvertisingMinimization of UsageTraditional advertising techniques include print and television advertising. The Internet had already surpassed television as the largest advertising market. Websites often include banners or pop-up advertisements. Social media sites do not always contain advertisements. In exchange, products have entire pages and can interact with users. Television commercials often end with a spokesperson directing viewers to visit the product's website for more information. Print ads are also starting to include barcodes. These barcodes can be scanned by cell phones and computers, directing viewers to the product's website. Advertising is beginning to shift viewers from traditional media to electronic media.LeaksLeaks on the Internet and social media are one of the problems facing traditional advertising. Video and print ads are oftenbroadcast worldwide via the Internet before their scheduled broadcast date. Social media sites allow these leaks to go viral and be seen by many users more quickly. Time difference is also a problem faced by traditional advertisers. When social events occur and are broadcast on television, there is often a time lag between the broadcasts on the East Coast and West Coast of the United States. Social media sites have become a hub of commentary and interaction regarding the event. This allows people watching the event on the West Coast (delayed) to know the result before it airs. The 2011 Grammy Awards highlighted this problem. Viewers on the West Coast learned who won the various awards through comments made on social media sites by people watching live on the East Coast. As viewers already knew who won, many tuned out and ratings declined. All publicity and promotion for the event was lost because viewers had no reason to watch. Advanced Social Media Marketing Strategies for Small Businesses Setting an advanced social strategy is a technique that goes beyond the normal social media presence. It introduces or reinforces a marketing message while pushing a user to another profile or professional site. Before moving forward with an advanced strategy, it is important that your business understands social marketing, has experience in consumer engagement, and that you have a basic understanding of online marketing. Strategy 1: Use Multimedia The expression “A picture is worth a thousand words” has never been more true. . Consumers now use the web to search for product photos and videos; they want more information and want to see what they are considering buying. The good news is that it's easy for a business to create and publish videos and images. In addition to taking product photos, you can also take photos at office events to showcase the company culture. Not only does this help convince others to work with you or buy from you (consumers see that you're down-to-earth and one of them instead of a stuffy company), but it also helps your HR department recruit new employees. Who doesn't want to work for a company that celebrates birthdays and has a good time? Videos are useful for explaining complex procedures or concepts. Showing step-by-step instructions can have a greater impact than even the best-written article. Businesses also don't need to invest huge amounts of money to create good videos. I highly recommend the relatively inexpensive Flip camcorder, which takes great video and is easy to use, even for a non-technical marketer. Multimedia can break the anonymous sales flow between business and consumer and make your business appear more friendly. Use videos and images to show that your business is fun, that you care about your employees, and most importantly, that you care about your customers. Strategy 2: Integrate Offline and Online Advertising Many small businesses do some sort of offline advertising, whether it's on the radio. , print or cable. Social marketing allows a business to extend its sales pitch offline. Including your Facebook page or blog URL in offline ads acts as social proof,.