The Objectives of Internal Marketing: Many commentators and marketing theorists have attempted over the years to provide a precise definition of the concept of internal marketing. Their efforts proved unsuccessful due to the development of different schools of thought with different opinions on what constitutes internal marketing. At any rate ; Wilson et al. (2008, p.280); Describe internal marketing as: "A complex combination of strategies necessary to ensure that service employees are willing and able to provide quality services and that they remain motivated to work in a customer-oriented and service-minded manner." » They go on to suggest this; "By approaching human resource decisions and strategies from the perspective that the primary objective is to motivate and enable employees to successfully deliver on their customer-oriented promises, an organization will evolve toward providing a service of quality through its collaborators." This point is also supported by Grönroos when addressing the subject, who emphasizes that internal marketing should be concerned; “Understand the role of employees in the overall relationship with a customer as well as the role and tasks of each in maintaining and improving that relationship.” (Grönroos, 2007, p. 396). The employee as customer It was in the early 1980s that Berry first had the idea of ​​treating employees as internal customers. He viewed jobs as internal products and used marketing techniques to improve those products. “Apply marketing philosophy and practice to people who serve external customers so that the best possible people can be employed and retained and do the best possible job.” (Berry, 1980). This theory was based on the idea that for ...... middle of article ...... internal marketing: the initial concept of internal marketing led the authors to address the practical methods of applying the marketing internally within an organization. ; the goal is to facilitate the implementation of marketing plans and strategies. Employees in service organizations, especially front-line staff, have an immediate effect on customer satisfaction. It is in this context that the concept of internal marketing was developed. Different commentators on the subject believe that internal marketing must offer a vision to all employees and that this vision must be communicated successfully. Essentially, employees must understand how their work contributes to the organization and they must understand and believe in the goals to which they contribute (Berry and Parasuraman, 1991; Cahill, 1995; Kotler and Keller)., 2006).