According to researchers at the University of Central Florida, Kristen E. Van Vonderen and William Kinnally, say that 44% of women are average or underweight think they are overweight. This figure is significant enough to say that poor body image and low self-esteem are common problems among women today. The average woman sees approximately 400 to 600 advertisements per day (Van Vonderen, Kinnally 43). However, what effect do these advertisements have on young women's self-image? I will explain numerous perspectives that demonstrate why women internalize the thin ideal promoted by advertisements such as social comparison theory, culture, resonance, and self-schema theory. These perspectives help explain why women translate media images into their perceptions as well as why some women are more vulnerable than others. I will explain how advertisements, particularly on television, in magazines and other sources, have affected the attitudes and self-esteem of today's adolescent girls and women. If the media continues to create unrealistic images of women among the general public, body dissatisfaction will only become a problem. Two authors from the Academic Psychiatry Journal, Derenne and Bersin argue that society has always put pressure on women to have the ideal body. type, but with television, magazines and movies, the pressure is now much greater than ever. Throughout history, women have always gone to extreme measures to achieve the level of feminine beauty, starting with the corset in the 19th century. The image of the “ideal woman” has changed radically over the decades. For example, in the Middle Ages, a plump and voluptuous female body was considered very attractive, as it symbolized wealth and fertility. Later, in the middle of the article......issue: Body Image and Eating Disorders, pp. 9-42. “Peers, not TV, influence girls' body problems: study.” » Science live. Tech Media Network, January 30, 2013. Web. April 19, 2014. Ridolfi, Danielle et al. “Do appearance-focused cognitive distortions moderate the relationship between social comparisons with peers and media images and body image disturbances?.” Sex Roles 65.7/8 (2011): 491-505. LGBT life with full text. Internet. May 6, 2014. Serdar, Kasey L. “Female Body Image and Mass Media: Perspectives on How Women Internalize the Ideal Beauty Standard” Westminster. npnd April 13, 2014. Van Vonderen, Kristen E. and William Kinnally. “Media Effects on Body Image: Examining Media Exposure in the Broader Context of Internal and Other Social Factors.” American Communication Journal 14.2 (2012): 41-57. Communication and Mass MediaComplete. Internet. March 22. 2014.