SkechersProductSkechers is a global leader in the lifestyle footwear industry. They offer one of the largest selections of lifestyle shoes that appeal to discerning men, women and children. Consumers are always paying attention to different types, unique designs, colors, attractive, fashionable, etc. Skechers' first products were just utility-style skate boots and shoes. To satisfy consumer needs, the company has since diversified to include thousands of sports, casual and clothing styles for men, women and children. Thus, Skechers produces several brands, including Skechers Sport, Skechers USA, Active, Cali, Shape-ups, Tone-ups, Skechers Resistance, Skechers Work and Skechers Kids. We think of women who care about their height, especially models, and don't want to wear gorgeous high heels. Thus, Skechers produces the SKCH+3 which are shoes whose hidden corner then adds height and achieves a fashion effect. Not just the features, the company has also focused on the comfortable cushion of shoes such as the Skechers Memory Form whose built-in memory foam insoles provide a soft and comfortable cushion with every step. It's like a bed for your feet! So, marketers want to satisfy the needs of consumers so that they do not miss out on any features. Skechers Sport is the best choice for athletics and sports enthusiasts because it provides them with lightweight and flexible shoes. Consumer would not worry about easy injury during exercise or any sport. In addition, Skechers has also thought about the family who has children, Skechers Kids has provided colorful and sparkling shoes. This also meets the needs of consumers who always worry about their children's shoes. In comparison with others...... middle of paper ......t directly and indirectly. Direct selling will include selling on online forums or using direct mail to reach our customers. When we sell direct, we can take the time to highlight the distinctive attributes of our product. Before handing over sales to a distributor, we will build a direct sales base to prove that the product will sell. Using an indirect approach, we will persuade stores to carry our products. Although it takes more time, approaching retailers in-store or at trade shows gives us more control over how our products are presented and how they are presented to customers. For indirect sales, use an intermediary in one way or another. The functions of a distributor include storage, ease of ordering, and fast delivery without pioneering sales efforts. Intermediaries have expertise and contacts, but they may require minimum order quantities and an established sales history..