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  • Essay / Fast food advertising causes obesity - 1392

    There has long been concern that young people or children who eat at fast food restaurants are at high risk of becoming overweight. Some research shows that “greater familiarity with television advertising for fast food is associated with obesity among youth” (Pediatric Academic Societies, paragraph 1). We know that these children and adolescents are extremely exposed to fast food advertising, particularly on the Internet, on social networks and particularly on television. Marketers and owners of these fast food restaurants use many techniques to attract children and help cause childhood obesity. Not only do they primarily target children, but they also target low-income families and help cause obesity in their income groups. With their low prices and dollar menus, these families are vulnerable to their advertisements. They also make false advertisements for their healthy food products to try to convince their target market that their foods are healthy and inexpensive. Fast food advertising has caused obesity in the United States. Fast food advertising caused childhood obesity by targeting children. Richard Feloni states that “American children see more than a thousand fast food advertisements on television each year” (paragraph 1). He further explains how fast food restaurants like McDonald's primarily target children by releasing hundreds of advertisements each year primarily targeting children. The children convince their parents to take them to the advertised places, the parents take them to make their children happy. Children end up enjoying these unhealthy foods, causing health problems as these additives cause obesity, diabetes, and even brain damage. Amy M. Bernhardt points out that 79% of the 25,000 fast food ads ran on just four channels...... middle of paper ......-. Np, and Web. April 17, 2014. Lesser, Lenard I. “Outdoor Advertising, Obesity and Soda Consumption: A Cross-Sectional Study.” BMC Public Health. Np, and Web. April 17, 2014. “Obesity in Children and Adolescents.” Obesity in children and adolescents. Np, and Web. April 15, 2014. “Obesity Quotes.” BrainyQuote. Xplore and Web. April 17, 2014. “Overall poor diet, not fast food, is what makes kids overweight: study.” » New York Daily News. Np, and Web. April 17, 2014. STRASSER, ANNIE-ROSE. "McWrap's New McDonald's Plays on Public Perception of Healthy Eating." Think RSS progress. Np, and Web. April 17, 2014. “Why low-income and food-insecure people are vulnerable to overweight and obesity” Food Research & Action Center. » Action Center for Food Research Why low-income and food-insecure people are vulnerable to overweight and obesity Comments. Np, and Web. April 15. 2014.