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  • Essay / Raymond Finkelstein's code of ethics in The Australian...

    The report posits that the media defends its adherence to certain standards using readers and the general public as a frame of reference. For example, bias in reporting results in inaccurate information being conveyed to the reader(s). Objecting to allegations of bias and inaccuracy, the media industry, for example, News Limited, used the hearing as a defense, claiming that such allegations constituted an insult to the public. However, in support of the survey's findings, Finkelstein argues that the public expects information that is accurate and not misleading. Tiffen (2012) supports this argument by suggesting that although the public can interpret and form their own ideas, misleading and inaccurate information influences their thinking. The media have the responsibility to meet the expectations of the reader(s) or the public by disseminating meaningful, accurate and impartial information..