It is important to recognize the main characteristics that affect a business taking into account macro and micro environmental factors. Technological change, change in economic climate, natural events and others are the issues that concern the macro environment of a business. These external, uncontrollable influences can and will have a significant impact on the success or failure of a business. One of the applicable tools to consider these factors is PESTLE. Policy; Environmental; Social; Technological; Legal and economic considerations will need to be taken into account in order to prepare the company for macro-environmental influences. For this reason, PESTLE will be the most appropriate tool to use to identify and describe the main macro-environmental factors that may affect my business.PoliticalPolitical factors that may impact the business, as a sports club, would include mainly transport. Transport is a political factor because it is controlled and affected by legislation. This will impact staff and opponents (travel to the stadium), as transport accessibility will impact travel times – both positively (can avoid traffic on a train, for example) and negatively (trains, buses, etc. may be canceled or delayed). . The price of transportation will also affect the mode of transportation that these groups of people can use. Likewise, the price and accessibility of transportation will also affect consumers. Consumer opinion on transportation is therefore likely to impact the business i.e. effort to travel, money to travel etc. as this will influence the frequency of their visits , what they will spend during their visit, etc. According to (Mintel 2011,) the number of people using trains as a mode of transport is increasing, me...... middle of paper ......e: http://academic.mintel.com.atlas .worc .ac.uk/sinatra/oxygen_academic/display/id=688517?highlight#hit1. Last accessed January 3, 2014. • Mintel. (2013). Healthy Living UK. Available: http://academic.mintel.com.atlas.worc.ac.uk/display/649676/. Last accessed January 3, 2014. • Mintel. (2010). "Family ties are essential for children's sports." Available: http://academic.mintel.com.atlas.worc.ac.uk/display/552523/?highlight. Last accessed January 2, 2014. • Mintel. (2013). Teenage athletes more likely to drink, less likely to use drugs. Available: http://academic.mintel.com.atlas.worc.ac.uk/sinatra/oxygen_academic/display/id=687169?highlight. Last accessed January 4, 2014. • Mintel. (2012). 91.4% of trains on time in January 2012. Available: http://academic.mintel.com.atlas.worc.ac.uk/sinatra/oxygen_academic/display/id=611570?highlight#hit1. Last seen on January 2 2014.