HubSpot successfully targeted a specific market segment with its inbound marketing strategy. By focusing exclusively on a particular type of customer, such as Marketer Marys, they achieved faster success. In fact, my recent calculations indicate that Marketer Marys have the highest customer lifetime value, as shown in Table 1, and the lowest churn rate compared to other customer segments. Additionally, Marys marketers are highly educated and proficient in using programs that improve acquisition in a cost-effective manner. Although the cost of acquiring this segment is higher, it ultimately increases HubSpot's revenue and profitability, leading to an increase in the company's stock price and capital. has proven to be effective in attracting and retaining customers. The company's mission and vision clearly expresses its commitment to the inbound experience, and it is important for it to stay true to its identity. While outbound marketing can have advantages, it goes against the principles of HubSpot's approach. Instead, the company should focus on maximizing the potential of inbound marketing by improving its strategies and reaching more potential customers interested in its message. In doing so, they can continue to make the world more inbound, one business transformation at a time..