In Fire's chapter, he talks about the motivational forces and personal will that can eventually transform and move an organization in the right direction. In this chapter, readers will learn the importance of transformational leadership skills and the importance of adapting and understanding the concept of managing emotional intensity in an emergency atmosphere. Another key element of this chapter is desire; desire can translate into burning ambition. Sophisticated materials can help you release and overcome your inner fire, leading you to become a better leader. Once you unlock the fire within, you'll be more likely to be forced to think about what you really want personally and professionally. Once you achieve your desires in your personal and professional life, you will eventually become