1 Introduction2 Purpose of the Website Before analyzing the quality of the Blackberry website and studying its value creation, it is important to clarify the purpose of the website . How a company uses its website is part of business strategy.2.1 Introduction to the Purpose of the WebsiteAccording to Tassabehji (2003-83), there are four main reasons for using a website: dissemination of information, data capture, promotions and marketing, and stakeholder transactions. Two of these goals for a website apply to Blackberry.com. First, a business website could provide information dissemination. Information can target different stakeholders: shareholders/investors and customers (Tassabehji 2003-83). In the case of shareholders and investors, information on the Website may include annual reports, company news and business plans. The situation is different when customers are the target, as they will be more interested in product information, support and solution to questions. Second, Blackberry.com also uses the Internet for promotions and marketing. Online promotions and marketing are available in different ways (Tassabehji 2003-91). Tassabehji (2003-91) distinguishes six different methods of online promotion and marketing: banner advertisements, affiliate programs, search registration, newsletter emails and traditional marketing strategies.2.2 Blackberry.comThe main objective of Blackberry.com is distributing information, primarily for customers, but they also provide interesting information for shareholders. Blackberry.com provides a lot of information to the customer online, including: product specifications, different types of support, interactive demonstrations, manuals......in the middle of a sheet of paper..... With these two methods, Blackberry.com encourages its customers to resolve difficulties themselves, which allows Blackberry to reduce costs associated with service staff members. In addition to the online service, Blackberry also offers many services via mobile network operators, because the contract for a Blackberry is often combined with a network contract. Although difficult technical problems will always be solved by the Blackberry factory itself, easier problems can be solved by the carriers. This again results in reduced costs for Blackberry and could be considered an efficiency resource.4.2 Novelty4.3 Lock-in4.4 ComplementaritiesComplementarities are created when one resource gets more value when combined with another resource (Zhu 2004). The value of the two resources together is greater than the sum of the two resources separately.