Throughout my academic career, I have been involved in a wide variety of organizations and internships that have not only refined my business skills, but have also provided a realistic experience in business. I have experienced a wide range of businesses and work from selling auto parts to providing services to patients recovering from substance abuse or mental illness. Throughout this journey, I had the opportunity to not only develop my business marketing skills, but also gain insight into the industry (and the systematic process of this particular field). One particular job that stands out is the sales position at RadioShack. During my first year of college, I started working at RadioShack to get a relatively stable cash flow (enough to last me an entire year). During my time at RadioShack, I quickly learned the right ways to interact with customers, sell products, and stay up to date with new electronic technologies. Additionally, working at RadioShack allowed me to gain a deeper insight into the electronic retail industry and the business process in which RadioShack leads. By applying SWOT analysis, I can get a holistic view of the different attributes that RadioShack excels in as well as the attributes that are holding the company back in achieving its goals. The SWOT analysis will also show Radioshack's ability to compete with its competitors as well as its ability to survive in the electronic retail industry. SWOT analysis is a method used to evaluate the attributes (of a particular company) that will support the company's efforts to achieve their goals as well as the attributes that will weaken the company.