Samsung Mobile is the mobile division of Samsung Electronics, a multinational electronics company headquartered in Suwon, South Korea. Samsung is a South Korean chaebol (a large conglomerate managed, controlled and owned by a family). Samsung Mobile is a key player in the mobile phone industry, currently holding 23.3% market share as of Q2 2017. Through PESTLE analysis, I will be able to analyze the environmental factors that affect Samsung Mobile and how Samsung Mobile answers it. no to plagiarism. Get a tailor-made essay on “Why violent video games should not be banned”?Get the original essay Through PESTLE analysis, we are able to analyze the six external macro environments in which businesses must operate, as well as the factors that have an impact. impact on a company, in this case Samsung Mobile. These are: political, economic, socio-cultural, technological, legal and environmental. Samsung could face a lot of political pressure in developing countries because the political environment there is unstable and subject to many changes in government structures. Additionally, tensions with South and North Korea are still expected to be a concern for Samsung. If war were to break out, it would have significant impacts on the mobile industry and particularly Samsung Electronics, which holds 23.3% of the mobile market sector. (Baker, S. and Chau, M. (2017).) Samsung also experienced numerous political scandals in South Korea involving then-President Park Geun-Hye, which led to Samsung's co-chairman Lee Jae -Yong, and to President Park Geun. -Hye, arrest and trial. This happened at a key time, just after the Note 7 debacles. South Korea uses a floating exchange rate system, which means the value of the Korean won depends entirely on market forces, supply and demand. Taking into account that there was a global financial crisis in 2007-2008 and a recession in the United States, the value of the Korean won declined by more than 9% against the US dollar between January and June 2008. Samsung must be aware that rapid changes in the exchange rate This rate can lead to their products being relatively more expensive than those of other countries. This can have a significant effect on mobile phone companies, especially those that rely heavily on the import of components and export of final products. Additionally, Samsung Mobile should take note that "China, Brazil and India will be among the top four smartphone markets in the world by 2018." This is of great importance for the mobile industry, because mobile companies need to develop inexpensive smartphones for the market. a high number of low-income households in these countries. Samsung Electronics has had to modify its products to adapt to changing consumer preferences in some developing markets. Samsung has the largest market share of mobile phones and smartphones in the Chinese market. They must take into account changing consumer preferences. The Chinese have become more computer savvy and are demanding cheaper and more innovative consumer electronics products. This means that Samsung must design products that match these changes in consumer preferences. Virtual reality handsets and wireless charging technology have proven to be the next innovation battlefield, as many of Samsung's competitors have hit the market with their own products and features. However, Samsung is well ahead of its competitors in 2015)..