Soul had a great cultural impact on the music industry in the 1960s, especially as labels such as Motown, Stax and Fame had under signed several important soul artists. While Motown was considered by some to be a more subdued type of soul (pop), musicians such as Marvin Gaye and Stevie Wonder and groups such as the Supremes and the Temptations released many hit records in combination. Stax and Fame Records decided to take a different approach, and many of the tracks released from their respective studios were of a harder southern soul style, which some consider more true to the roots of African-American culture. Some southern soul musicians include Otis Redding, Wilson Pickett and Aretha Franklin. During the civil rights movement and even more so after the assassination of Martin Luther King, some soul artists began to incorporate an element of "black power" into their music. For example, take James Brown's single "Say It Loud, I'm Black and Proud." In the 1960s, and especially during the years following the British Invasion, television played a key role in sparking the popularity of several American bands. "American Answer" groups such as Paul Revere and the Raiders and the Monkees enjoyed considerable success due to the airtime they received on television. It was during this time that three main shows covered new musical groups, both British and American, and these shows were aimed at a teenage audience. CBS's Where the Action Is, ABC's Shindig, and NBC's Hullabaloo were all major factors in the burgeoning careers of America's response groups. This event can also be attributed to British invasion bands such as the Beatles and the Rolling Stones, who...... middle of paper...... y and Western music were the norm; and mainstream pop was practically everywhere in urban areas. However, as populations evolved, word of mouth spread and radio stations were able to amplify the reach of their signals: white, middle-class teenagers came to experience a whole new world of music. Take for example Alan Freed's radio show, The Moondog Show, which played R&B hit records when other major stations refused to play them. Like radio stations, which used recorded music to attract an audience, television shows did the same by hosting special appearances by a famous musician or band. These appearances would not only generate views to keep the show on the air, but also increase its popularity. As an example, consider Ed Sullivan's television show, Toast of the Town, which continued to increase the popularity of Elvis Presley and several musicians and bands after.