Wilmot (2012:135) concluded that meeting customer expectations is vital for the success and growth of SMEs. Therefore, maintaining good customer service and relationships along with a strong commitment to product or service quality has a positive impact on customer loyalty. According to Dorfman (2007:28) cited in Wilmot (2012:40), customer satisfaction strategies that can be implemented by SMEs include: paying attention to customer needs, ensuring that customers receive good customer service and know that your client is contributing to the construction. the trust that will result in a lasting relationship