In today's world, obesity is considered a greater danger than hunger, which seems exaggerated, but it is undeniable because obesity is the main cause of disability and other chronic diseases, as mentioned in the British medical journal. . Among the many factors contributing to obesity, the action of the food provider is one of the main factors. In the journal Socio-Economics, Tomer (2012) clearly stated that obesity infrastructure is one of the external social factors contributing to obesity, which basically refers to the change in behavior of important stakeholders in obesity. food industry. Furthermore, it is true that people are increasingly busy and have less free time and therefore prefer convenience foods to home-cooked meals (Tomer, 2012). Although people are turning to packaged and canned foods due to reduced food preparation time, they are simultaneously becoming more health conscious and paying more attention to nutritional information on products (Vivianne et al. , 2013, Miri et al., 2011). and Kelvin Balcombe et al., 2009). Thus, as a convenience food company and industry leader in Asia, Ayam Brand should take advantage of the current trend while taking note of consumer awareness towards healthy eating and take steps accordingly. consequence to differentiate our products from those of our competitors. , convenience food companies should review the safety of their products, as consumers are increasingly health conscious. Regarding the changes in behavior of important players in the food industry, Tomer (2012, Para 6.7) claimed that the convenience food industry is increasingly producing and selling unhealthy foods because they engineer these foods to enhance their appeal and make them hyperappetizing and good for the body. satiety. ...... middle of paper ....... Therefore, if a food company was careful about the use of ingredients, nutrients and chemicals taking into account people with a lack of knowledge in nutrition, this would bring good results. reputation and stand out in a competitive food industry. In conclusion, we observe that consumers are increasingly concerned about their health and pay more attention to nutritional information. So, processed food companies should fulfill their responsibilities by providing healthy products with clear nutritional information and considerate companies will stand out in a competitive food industry. Considering these trends, as a market leader in ready meals in Asia, Ayam brand should initiate the adoption of traffic light system to help consumers as well as to build a good brand image so that it can maintain its leading position in the market and also increase sales.