TABLE OF CONTENTSIntroduction 1Discussion 2Talent Management 2Theoretical Foundations 3TGI Fridays Organization (for-profit) 5Wales & West Housing Association (not-for-profit) 5Comparison and Contrast 6Examining Two Schools of Thought 9Conclusion 11REFERENCES 12Organizational BehaviorIntroductionRecent In recent years, due to globalization, major changes have been observed in the business activities of both for-profit and non-profit organizations. To face global and competitive challenges, organizations are now operating in a different way compared to past trends and records. The competitive advantage a company enjoys lies in its customer services. The cost of attracting a potential customer is five times higher than the cost of retaining an existing customer. When an organization fails to provide the desired level of satisfaction to its customers, they become dissatisfied and may spread negative word of mouth. In order to retain customers and develop long-term relationships with them, it is essential that the people in an organization are aligned with the company's goals and values. Today's employers are careful to encourage the workforce so that their individual interests are compatible with the goals of the organization. Many authors have stated that a happy employee will result in a happy customer. (Hellriegel et al, 2004) argue that in today's competitive business environment, the organization must give more than high revenues to gain the trust and loyalty of its employees (p. 70). It is the most appropriate way to manage people and motivate them. Latham and Locke (2004) rightly explained that the most difficult part of being a manager is motivating...... middle of paper ...... retrieved from: http://features.thesundaytimes. co.uk/public/best100companies/live/template May 24, 2014T.GI Friday. (2010) Retrieved from: http://www.TGIfridays.com/home/welcome.asp on May 24, 2014T.GI Friday's (2012) Retrieved from: http://www.fridays.gr on May 24, 2014Watson, S. (2008). Where are we now? A review of management development issues in the hospitality and tourism sector. International Journal of Contemporary Hospitality Management, 20(7), pp. 758-780 Wales and West Housing Association (2012) Making a difference to people's lives, homes and communities, pp. 758-780. 1-2 Extracted from: http://www.wwha. co.uk/About-Us/Corporate-Information/Pages/Our-people.aspx May 24, 2014Wickham, M. and O'Donohue, W. (2009) Developing employer of choice status: exploring a marketing mix for Employment Organizational Development Journal, 27(3), p.. 77-95