IntroductionYour full name, address, phone number, email address, credit card information, and date of birth: what do all these things have in common? This is any personal information requested from you and other consumers during online transactions, including account creation. These items are also collected from you and are increasingly used in this ever-changing technological society with or without your permission and/or prior knowledge. The main culprits of this information search system are social media sites, including Facebook, Twitter, Instagram and even Google. This process has raised a serious concern for all of us, which we will address in this essay. What impact has the creation of Google had on the privacy of its consumers? Google has evolved from the simple search engine it was when it was founded to the type of extremely complex social networking site it has become today. These dramatic changes and improvements to the way Google is operated have resulted in a reduction in privacy that we, as consumers, have every right to. Before the advent of Google and these other social networking sites, consumers of some other online products enjoyed complete privacy of all their personal information. Today, with the creation of these sites, that privacy has diminished significantly, leaving us with virtually no privacy, meaning that the networking sites that people have accounts with, and any other companies that the information has been with shared or have access to this information. , can find out just about anything about you. With our privacy now greatly reduced, networking sites can "steal" all the information we give...... middle of paper ......r. Np, and Web. October 26, 2013. .Shankland, Stephen. “Google pays coders to improve open source security.” CNET News. CBS Interactive, October 10, 2013. Web. October 26, 2013. .United States of America. Department of Homeland Security. Public Affairs. Use of Google Analytics. By Kathleen McShea. Ed. Mary Ellen Callahan. Np: Department of Homeland Security, 2011. Dhs.gov. June 9, 2011. the web. January 14, 2013. .Werlin, Ernest 'Doc' "Whether for better or worse, Google has clearly changed the world." HeraldTribune.com. The Herald Tribune, January 20, 2010. Web. January 14. 2013. .