Exercise 2: a) Analyzing and assessing the environment i.e. internal and external assessments is the most important aspect of any business. So, the cost of doing business is an idea related to the evaluation of the external environment, here a manager must consider the strengths and weaknesses of suppliers and partners, the accessibility of technology and the needs of external customers . The cost of doing business refers to the situation offered which has effects on the business which in this case is “Metro Cash & Carry”. Since we have exposed the limits and the resources available to develop the concept of costs, we can say that the analysis is created. Each culture refers to its beliefs, laws, knowledge, art and customs which constitute the structure of values ​​and norms shared by a society. Beliefs, concepts about a society and attitudes form values. Norms are unwritten, but accepted laws and rules regarding behavior in society. Values ​​and norms are affected by a number of factors within society such as “social structure, religion”. , language, education, economic philosophy and political philosophy”. Since Hofstede dimensions show that Lebanon is roughly the same as India, doing business in India i.e. Metro Cash & Carry which can be applied in Lebanon must take into consideration these steps starting with : Language: Different regions of India each have a different style of speaking and understanding words, sometimes the same word differs in meaning from one region to another. Additionally, the connection between the CEO and employees can cause problems if the CEO or manager cannot speak the Indian language “Hindu” and know when and where to use each word. H...... middle of paper. .....tions: it is by indicating cultural and related barriers and building a bridge of trust and communication within the new entities that we also provide new solutions to increase Cash Carry activity. Cooperative Ventures: This is when partners influence their similarities and differences to create faster results within the joint venture which should be achieved if they work as a team so that Indians and Germans can collaborate together to achieve work successful. Employee Selection Surveys: To increase the relationship between the leader or manager and his employees and increase the process of employee involvement in decision making and Indians work in teams so that it is easy for them. Contact from Culture on Change Strategy: The variation process, like others, is influenced by culture, so there should be an interaction between German and Indian culture.