“I strongly believe in people. If they are given the truth, they can be counted on to deal with any national crisis. The goal is to bring them the real facts and beer. »Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essay Beer seems to be woven into the very fabric of American culture. Among a variety of alcoholic beverages, beer remains the beverage of choice for the American majority. According to one statistic, 43% of Americans who drink chose beer. It was recorded that “beer manufacturers shipped 26.4 gallons of beer per person per American adult in 2017.” The Americas consume a lot of beer and there is no shortage of variety or accessibility. Entire aisles of grocery stores are lined with different brands and types of beer. Beer can be found not only in grocery stores, but also at the local convenience store, restaurant, on an airplane and it would be easy to be within walking distance of a beer at any sporting event. With all of these options, Pabst Brewing, especially Pabst Blue Ribbon beer, has a unique story with an interesting marketing campaign to appeal to America's creative young adults. Pabst Brewing is one of America's oldest breweries. It began in 1848 in Milwaukee, Wisconsin. The founder of the brewery was Jacob Best. Eventually, his son-in-law and company namesake would partner with his father-in-law and really begin to make an impact on the beer market. But the beginning was a lesson in humility. Jacob Best's company produced a measly 300 barrels in its first year. But it didn't take long for the beer to gain traction in the beer market. In 1872, production was approximately 1,000,000 barrels, making it the second largest brewery in the United States. Many factors could have contributed to his rise to the top, but it seems that taste was the key to his rise. By 1882, the brand had won so many awards and competitions, including best-tasting beer at the 1893 Chicago World's Fair, that blue ribbons were hand-tied on the bottles to symbolize pride and confidence. 'tribute to beer award collections. Customers usually asked for “the blue ribbon beer.” It was a way to distinguish this product from the competition. Not only was the taste distinct, but the company had now created a distinct way of packaging the product. Making a product memorable is an element of success, and that's what this blue silk ribbon was able to do. Millions of feet of ribbon were used each year to ensure this symbol adorned every bottle. It was only discontinued during the First World War, due to a shortage of silk. And in 1899, the company reached a volume of 1 million barrels and added the red band to commemorate. But over the years, its popularity began to wane. Pabst had to be creative and innovative in its marketing. And that's exactly what they did. Pabst Blue Ribbon is not marketed as sexy or pretentious, but rather as a sensible beer that the average American would share with a friend. The man on the left is Eugene Kaspher – Chairman and CEO, the middle photo is Rob Urband – General Counsel and the man. on the right is John Kimes – Brewmaster. These men run a very successful brewery. And yet, the outward appearance, the image they want to promote, is very casual. There is no need to wear suits to portray excessive professionalism. These representations give the impression that they are only Americans ".