Business has always been a very risky business. There are many reasons to be concerned, regardless of what position a person holds; everyone has a certain level of responsibility. The Gap Incorporated is a multinational specialty retail company (Gap Inc. 2014). The company was started by Doris and Don Fisher (Joslin et. al. 2010). Don Fisher and his wife were a very wealthy couple, Don was a real estate developer (Joslin et. al. 2010). They decided to open a clothing store when Don realized how popular jeans were becoming in the fashion industry. Another reason why Don Fisher wanted to open a clothing store is because he has an extremely difficult time finding jeans that fit him well in department stores (Joslin et. al. 2010). So, in 1969, the Fishers opened the very first Gap store in San Francisco, California (Gap Inc. 2014). In this article, I will explore The Gap Incorporated and discuss the company's past and present ethical culture and behavior. Based on preliminary information, I hypothesize that The Gap Incorporated is an ethical company. Company Message on Ethics Like most companies, The Gap Incorporated usually has some type of commitment or vision that it wants its company to achieve. Owner Don Fisher wanted his business to be unique and truly help the community. The company does not have a defined mission statement, but it is committed to its stakeholders, employees and community. One of the commitments the company made was to do more than just sell clothes (Gap Inc. 2014). The Gap Inc. also ensures that everyone working with or associated with the company is treated with the utmost respect, fairness and dignity (Gap Inc. 2014). The goal of Gap I...... middle of article ......e University, 1, 1-18.Partnerships (2014). [print]. Retrieved from http://www.gapinc.com/content/csr/html/community/partnerships.html Team Trefis. (February 25, 2014). Gap Inc. Earnings Preview: Positive Growth Will Continue Despite Industry Slowdown (Let's Be Ethical). Retrieved from http://www.forbes.com/sites/greatspeculations/2014/02/25/gap-inc-earnings-preview-positive-growth-to-continue-despite-the-industry-slump/The Gap (Inc .) in utilitarian thinking (November 15, 2013). Retrieved from http://bizgovsoc9.wordpress.com/2013/11/15/the-gap-inc-in-utilitarian-thinking/ Smith, G.E. (2005). Case study: Iv. The Gap, Inc.: Can a Sweatshop Lawsuit Save Saipan? (Journal of Business Ethics). 23, 737-770. Stakeholder engagement (2014). [print]. Retrieved from http://www.gapinc.com/content/csr/html/company-overview/stakeholder-engagement.html#