Based on research, she found that pet parents make their decisions based on the treats' physical appearance, fun shape, and their size. Smaller treats, such as kibble, were purchased by 39% of pet parents (BEATON, 2016). YYDT caters to this market as they offer small and large treats shaped like cute little bones or paw prints. Additionally, treats that were cookies or wafers were purchased at 28%, and the most popular, bone-shaped treats, took the lead at 28% (BEATON, 2016). Yum Yum Doggy Treats is able to capitalize on each of these segments by offering a fun array of flavors, shapes and sizes of specialty treats. All treats are made with hand-picked quality ingredients to ensure their product provides their customers with the most nutritious, healthy and tasty product. YYDT is known to contain ingredients that promote good health. Some known health benefits are: decreasing pain due to arthritis, healing stomach aches, decreasing anxiety and more.