IKEA success The secret of IKEA success is IKEA feeling, culture. The company is of Swedish origin and it is no coincidence that the IKEA logo is blue and yellow. The IKEA concept, like its founder, was born in Småland. People are known for working hard, living on meager means, and using their heads to make the best use of the limited resources they have. As founder Ingvar Kamprad said, “Wasting resources is a mortal sin.” “It characterizes the whole company itself. This is at the heart of IKEA's approach to keeping prices low. But quality is not compromised for cost. Sweden has an international reputation for safety and quality you can rely on, and IKEA retailers pride themselves on providing the right quality in every situation. The IKEA product range is broad in several respects; it includes 9,500 products that are largely the same across all IKEA stores. First of all, it's very functional: you'll find everything you need to furnish your home, from plants and living room furniture to toys and entire kitchens. Second, its style is broad. Romantics at heart will find as much there as minimalists. And finally, thanks to its coordination, the range is both and at all times broad in terms of functionality and style. IKEA not only offers furniture, but also smaller lighting fixtures for rooms, which can be purchased alongside furniture. Customers can spend a lot of time in stores, even if they don't want to buy furniture, they walk around inside the same IKEA, they find ideas on how to furnish their home and, in the end, they may have a plan to come back later or even buy something, probably just a candle or a vase. Many people associate Sweden with a fresh and healthy lifestyle. This Swedish lifestyle is reflected in the IKEA product range. IKEA strives to ensure that products and materials are suitable to minimize any negative impact on the environment and are safe for customers from a health perspective. They use renewable and recyclable materials. Flat packs are also important because of shipping costs. They do not supply air, which means lower costs and lower CO2 emissions. For example, they “slimmed” the KLIPPAN sofa by a few centimeters so that 4 additional sofas could be put in a cart..