The pizzeria will have a market share of approximately 55%. That means the pizzeria will have about 14,000 customers from downtown and about 8,000 customers from surrounding Newburgh. This calculation is obtained by considering that the store will offer different varieties of foods that people need. Stores have a pricing strategy that ensures that people with different purchasing power can find the food product they can afford. The price of different products will vary between $4 and $40. This means that the cheapest item in Platinum Pizzeria costs $4 and the most expensive item is $40. This price is relatively lower than what other restaurants charge for the same food items. It is the perfect market strategy that the store is