Autonomy gives workers the freedom to do their work on their own terms while significantly increasing their productivity. Mastery expands people's skills and knowledge, which leads to more complex tasks presented by companies. Purpose, however, leads workers to thrive in what they do and gives them a healthier vision of the future. Companies that use motivation 3.0 will surely have a better future for their company and their employees. Out with the old, in with the new, Motivation 3.0 is proven, so if businesses want a successful business that workers love, then autonomy, mastery and purpose are the way to success.