1.0 BACKGROUND.This research study explores the attitudes of Kenyan proletariat voters towards political activism on social media and to what extent Such strategies can be seen as communal expressions of political association or ethnic mobilization devoid of issue-based politics. Communalism is a philosophy emphasizing the connection between an individual and the community. In this context, a “community” is understood in the broader sense of interactions between communities of people located in a geographic location, or who have a common history or interests. Do such targeted online campaigns prove group structuration theory, a concept that human action and social structure are related to each other, and that is the repetition of the acts of individual agents that reproduces social structure – traditions, institutions, moral codes, and established norms and practices; although these can be reversed or changed when people start to ignore them, replace them or reproduce them differently. 2.0 AIMS AND OBJECTIVES Social media activism is an endemic phenomenon in political mobilization among Kenya's supposedly progressive middle-class voters. The practice itself is relatively new, but it has grown considerably, particularly in developing countries where campaign strategists have exploited social relationships within group members to solidify party loyalty and cultivate support from interest groups. This study is based on face-to-face interviews and questionnaires answered by a segment of middle-class Kenyan voters to assess their attitudes towards community and political affiliation and to what extent. measure adaptive group structuring theory promotes diversity or reinforces negative ethnicity. .3.0 INTRODU...... middle of article ......y confirms the predominance of adaptive structuration theory in the expression of political choices among social media groups in Kenya who assert that, to some extent, urban youth feel attached and bound to identify with certain community sympathies linked to their ethnicity. It’s a democratic gain that the most tech-savvy young voters are using the digital space to maximize political messages. However, the danger lies in the increasingly ethnic trends of emerging social media. The growing minority of digitally engaged citizens is expected to influence outcomes in favor of a more inclusive and tolerant policy. Key institutions such as the National Cohesion and Integration Commission and the Kenya Communications Commission must put in place new regulatory systems to mitigate the negative impact of negative ethnicity on social media..