IntroductionIn design discourse, it can be said that there is a significant difference between what is called the problem as given and the problem as a goal of design. The latter describes the designer's personal "problematization" of the specifications that were given, in a way that illuminates both the design activity and the final result, in a way that is not dictated by the specifications itself. Another argument can be made that this tendency to problematize the design brief supports the assertion that design is more than a simple problem-solving activity and that it is almost inevitable that the designer will add input personally significant to its conception. Therefore, it should be recognized that the end result of a design problem will inexorably go beyond the initial statement (i.e. the problem as posed), and that each designer determines to what extent this will happen. This essay will therefore explore issues that emphasize design as a personally conditioned process whereby the developed solution will more often go beyond the criteria and expectations of the original problem as posed. It is widely accepted that the act of designing involves a significant amount of problem-solving activities, it should be recognized that the role of the designer goes far beyond simply applying their own skills and knowledge to the design problem . The “problem solving” paradigm, introduced in the 1960s, had a great impact on the world, as it helped “systematize existing design process models, tools, methods and techniques and helped to connect them to problem-solving models in areas outside of design" (Do...... middle of article...... What is important throughout this essay is that the tendency of the individual designer to "problematize" the problem as it is posed has caused for the The objective of the design activity must be informed in a way that is not necessarily delineated by the initial specification, thereby generating a design development process that goes beyond the simple task of solving the problem presented. Through this process, the designer adds significant personal input and, in doing so, develops an additional set of standards determined by what they consider. as crucial determinants of design success. It can therefore be concluded that the act of designing involves a great commitment on the part of the designer, in order to develop a solution that not only meets the initial needs, but shows the personal codifications of the designer's "design" integrated into the final result.